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Prototype. According to documents and deposition statements, Reggie Brown brought the idea for a disappearing pictures application to Evan Spiegel because Spiegel had prior business experience. Brown and Spiegel then pulled in Bobby Murphy, who had experience replace.me three worked closely together for several months and launched Snapchat as \”Picaboo\” on the . Microsoft Office (кодовое имя Office 14) — название версии пакета Microsoft Office для ОС Windows. Microsoft начала работу над Office в году, когда заканчивалась работа над пакетом Office 12 (который вышел под. Nov 04, · Get a window into the most popular operating system on the planet. Check out our articles on Microsoft Windows versions 7 and later.
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Snapchat is an American multimedia instant messaging app and service developed by Snap Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients.
The app has evolved from originally focusing on person-to-person photo sharing to presently featuring users\’ \”Stories\” of 24 hours of chronological content, along with \”Discover\”, letting brands show ad-supported short-form content. It also allows users to keep photos in the \”my eyes only\” which lets them keep their photos in a password-protected space.
It has also reportedly incorporated limited use of end-to-end encryption, with plans to broaden its use in the future. It has become known for representing a new, mobile-first direction for social media , and places significant emphasis on users interacting with virtual stickers and augmented reality objects.
According to documents and deposition statements, Reggie Brown brought the idea for a disappearing pictures application to Evan Spiegel because Spiegel had prior business experience. Brown and Spiegel then pulled in Bobby Murphy , who had experience coding. The three worked closely together for several months and launched Snapchat as \”Picaboo\” on the iOS operating system on July 8, The app was relaunched as Snapchat in September , and the team focused on usability and technical aspects, rather than branding efforts.
On May 8, , Reggie Brown sent an email to Evan Spiegel during their senior year at Stanford, in which he offered to re-negotiate his equitable share regarding ownership of the company. Lawyers for Snapchat responded by insisting that he had never had any creative connection to the product.
The attorneys also accused Brown of committing fraud against Spiegel and Murphy by falsely claiming to be a product inventor. On behalf of their clients, the law firm concluded that Reggie Brown had made no contributions of value or worth, and was therefore entitled to a share of nothing. As of May , 25 Snapchat images were being sent per second  and, as of November , users had shared over one billion photos on the Snapchat iOS app, with 20 million photos being shared per day.
In June , Snapchat version 5. The updated version introduced several speed and design enhancements, including swipe navigation, double-tap to reply, an improved friend finder, and in-app profiles. Snapkidz allowed children to take snaps and draw on them, but they could not send snaps to other users and could only save snaps locally on the device being used. According to Snapchat\’s published statistics, as of May , the app\’s users were sending 2 billion videos per day, reaching 6 billion by November.
Investel Capital Corp. In September , Snapchat Inc. Snapchat announced a redesign in November ,  which proved controversial with many of its followers. CNBC \’s Ingrid Angulo listed some of the reasons why many disliked the update, citing that sending a snap and re-watching stories was more complicated, stories and incoming snaps were now listed on the same page, and that the Discover page now included featured and sponsored content.
In December , App Annie announced Snapchat to be the 5th most downloaded mobile app of the decade. The data includes figures for iOS downloads starting from and Android downloads starting from The company has not stated the criteria for a video to be considered viral or how many people the payout would be split between.
The promotion, called Snapchat Spotlight, is intended to run until the end of the year, although the company indicated it will continue if it\’s successful.
In June , Snapchat announced plans to launch Snapchat Plus, a paid subscription model. The subscription will give users early access to features, the ability to change the app icon and see which users rewatch their stories. Snapchat is primarily used for creating multimedia messages referred to as \”snaps\”; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings.
By holding down on the photo button while inside the app, a video of up to ten seconds in length can be captured. Spiegel explained that this process allowed the video data to be compressed into the size of a photo. After a single viewing, the video disappears by default.
On May 1, , the ability to communicate via video chat was added. Direct messaging features were also included in the update, allowing users to send ephemeral text messages to friends and family while saving any needed information by clicking on it. Private message photo snaps can be viewed for a user-specified length of time 1 to 10 seconds as determined by the sender before they become inaccessible. Users were previously required to hold down on the screen in order to view a snap; this behavior was removed in July  The requirement to hold on the screen was intended to frustrate the ability to take screenshots of snaps; the Snapchat app does not prevent screenshots from being taken but can notify the sender if it detects that it has been saved.
However, these notifications can be bypassed through either unauthorized modifications to the app or by obtaining the image through external means. Friends can be added via usernames and phone contacts, using customizable \” Snapcodes \”, or through the \”Add Nearby\” function, which scans for users near their location who are also in the Add Nearby menu.
In November , Snapchat introduced \”Snapcash\”, a feature that lets users send and receive money to each other through private messaging. The payments system is powered by Square. In July , Snapchat introduced a new, optional feature known as \”Memories. When shared with a user\’s current story, the memory would have a timestamp to indicate its age.
Content in the Memories storage area can be searched by date or using a local object recognition system. Snapchat has stated that the Memories feature was inspired by the practice of manually scrolling through photos on a phone to show them to others.
In May , an update made it possible to send snaps with unlimited viewing time,  dropping the previous ten-second maximum duration, with the content disappearing after being deliberately closed by the recipient. New creative tools, namely the ability to draw with an emoji, videos that play in a loop, and an eraser that lets users remove objects in a photo with the app filling in the space with the background, were also released.
In July , Snapchat started allowing users to add links to snaps, enabling them to direct viewers to specific websites; the feature was only available for brands previously. Additionally, the update added more creative tools: A \”Backdrop\” feature lets users cut out a specific object from their photo and apply colorful patterns to it in order to bring greater emphasis to that object, and \”Voice Filters\” enable users to remix the sounds of their voices in the snap.
Voice Filters was previously available as part of the feature enabling augmented reality lenses, with the new update adding a dedicated speaker icon to remix the audio in any snap. In June , Snap announced \”minis\”, embeddable apps that live inside the parent Snap app. Snaps can be personalized with various forms of visual effects and stickers.
Geofilters are graphical overlays available if the user is within a certain geographical location , such as a city, event, or destination. The \”Lens\” feature, introduced in September , allows users to add real-time effects into their snaps by using face detection technology. This is activated by long-pressing on a face within the viewfinder. Snapchat also launched integration with Twitch, including an in-stream widget for Snapcodes, the ability to offer lenses to stream viewers and as an incentive to channel subscribers.
Several video game-themed lenses were also launched at this time, including ones themed around League of Legends , Overwatch , and PlayerUnknown\’s Battlegrounds. In August , Snapchat collaborated with four TikTok influencers to launch Augmented Reality AR lenses to create a more interactive experience with users.
The lenses now incorporate geo-locational mapping techniques to incorporate digital overlays onto real world surfaces. These lenses track 18 joints across the body to identify body movements, and generate effects around the body of the user. Coca-Cola, Pepsi and Taco Bell are just a select few of the brands now utilizing the tech on Snapchat. Consumers no longer scroll past these adverts, but become a part of them with AR lenses. In March , Snapchat launched the ability to share YouTube videos as stickers.
The stickers function as clickable links that redirect users to a browser or the YouTube app. Friend emojis can be customized, however the default emojis are listed below. The snapscore, which states the amount of snaps one has sent and received is recorded and is visible to one\’s friends. If users tap their own score it shows the ratio of sent and received snaps, the amount of snaps they have sent is on the right and the amount of snaps they have received is on the left, these numbers combined are their Snapchat score.
In October , Snapchat introduced the \”My Story\” feature, which allows users to compile snaps into chronological storylines, accessible to all of their friends. In June , the story feature was expanded to incorporate \”Our Stories\”, which was then changed to \”Live Stories\” about a year later.
The feature allows users on-location at specific events such as music festivals or sporting events to contribute snaps to a curated story advertised to all users, showcasing a single event from multiple perspectives and viewpoints. These curated snaps provided by the app\’s contributors and selected for the \”Live\” section could also be more localized, but Snapchat eventually scaled back the more personal imaging streams in order to emphasize public events.
An \”Official Stories\” designation was added in November to denote the public stories of notable figures and celebrities, similar to Twitter \’s \”Verified account\” program. When activated, the feature prevents the automatic downloading of snaps until they are explicitly requested by the user.
In October , the app was updated to replace its auto-advance functionality, which automatically moved users from one story to the next, with a \”Story Playlist\” feature, letting users select thumbnails of users in the list to play only selected stories.
In January , Snapchat revamped its design, adding search functionality and a new global live \”Our Story\” feature, to which any user can contribute. In May , Snapchat introduced \”Custom Stories\”, letting users collaboratively make stories combining their captures.
In June , \”Snap Map\” was introduced, which allows users to optionally share their location with friends. A map display, accessible from the viewfinder, can be used to locate stories based on location data, supporting the use of Bitmoji as place markers.
Entering a \”Ghost Mode\” hides the user from the map. In February , Snapchat will globally release a Discover cartoon series called Bitmoji TV, which will star users\’ avatars. According to the report, Snap hoped to have several new shows available on a daily basis, with each show lasting between three and five minutes, and the company has sent out detailed reports to its partners on how to produce content for Snapchat. Over and , Snap and partners launched several shows.
In contrast to other messaging apps, Spiegel described Snapchat\’s messaging functions as being \”conversational\”, rather than \”transactional\”, as they sought to replicate the conversations he engaged in with friends. Spiegel stated that he did not experience conversational interactions while using the products of competitors like iMessage.
Rather than a traditional online notification, a blue pulsing \”here\” button is displayed within the sender\’s chat window if the recipient is currently viewing their own chat window. When this button is held down, a video chat function is immediately launched.
It means \’my friend is available and doesn\’t want to talk to you,\’ versus this idea in Snapchat where \’my friend is here and is giving you their full attention. On March 29, , Snapchat launched a major revision of the messaging functionality known as \”Chat 2. The implementation of these features are meant to allow users to easily shift between text, audio, and video chat as needed while retaining an equal level of functionality.
In January , SnapChat introduced the use of end-to-end encryption in the application but only for snaps pictures and video , according to a Snapchat security engineer presenting at the January Real World Crypto Conference. From its earliest days, Snapchat\’s main demographic has consisted of the Generation Z age group. The researchers originally hypothesized that due to the ephemeral nature of Snapchat messages, its use would be predominantly for privacy-sensitive content including the much talked about potential use for sexual content and sexting.
Rather, the primary use for Snapchat was found to be for comedic content such as \”stupid faces\” with They found that the majority of users are not willing to send content classified as sexting The study results also suggested that Snapchat\’s success is not due to its security properties, but because the users found the application to be fun.
The researchers found that users seem to be well-aware The remaining respondents were found to adjust their snaps\’ timeout depending on the content or the recipient. Snapchat has often been seen to represent a new direction in social media, with its users craving a more in-the-moment way of sharing and communicating via technology. With less emphasis on the accumulation of an ongoing status involving the presence of permanent material, Snapchat put the focus on the ephemeral nature of fleeting encounters.